CarMK.com

It seems like only yesterday that Internet companies dominated the Super Bowl commercial water-cooler talk, but in fact it was a full decade ago. While most of those businesses are long gone, the few remaining Internet survivors like Go Daddy and Monster can be counted on for annual participation, and you can add Cars.com to that list, as the automotive research site has bought ad time during the Super Bowl for three consecutive years.

Cars.com’s newest TV spot echoes the theme of last year’s ad, which showed that even the smartest, best-prepared people in the world can use a little help when it comes to buying a new or used ride. This year’s ad features a new lead, the eminently capable Timothy Richman: a guy who can put out fires with a rattle, ride a two-wheeler on the first try, take the bite out of jellyfish stings, deliver a breach tiger cub and predict the path of funnel clouds without a Doppler. But like so many folks, he gets anxious when he steps onto a car lot. Hit the jump to watch the one minute commercial for yourself. Wait, one minute? Who makes a one minute long commercial when a 30 second spot costs up to $3 million? Oh well, enjoy the sneak peek.

Filed under: Marketing/Advertising, Videos