General Motors is working hard to improve the image of its core brands, and the largest GM division, Chevrolet, will be getting some fresh new marketing in the near future. The theme, “Excellence for Everyone” will debut in ad spots over the next two months.
In a web chat yesterday, GM’s North American president Mark Reuss [...]
Dansk Port Teknik garage door ad – Click above to enlarge
Talk about kicking Toyota when it’s down. We’ve seen automakers like General Motors, Ford and Hyundai offering special incentives aimed at getting Toyota owners out of their cars and into different ones, but this latest bit of marketing from Danish garage door manufacturer Dansk Port [...]
Toyota has been getting hammered on Capitol Hill and on the showroom floor, but the Japanese automaker isn’t going to take the punishment sitting down. To spur sales during this time of crisis, Toyota is betting big on incentives that included 0 percent financing and leases under $200 on its most popular products.
Effective immediately, [...]
If you didn’t get enough of Hyundai at the Super Bowl, we’ve got some good news for you. You’ll see even more of the Korean automaker if you’re watching the Oscars this Sunday. Automotive News is reporting that Hyundai has purchased eight spots during the event at a knee-buckling cost of between $2.5 million and [...]
Mini Countryman premiere video – Click above to view the video after the jump
We give Mini credit – when it’s not busy Krinking its cars, leaving giant boxes outside or otherwise doings things that make us cock our heads to the side, it shows off its cars in pretty neat ways. The first Mini Countryman [...]
BMW and Audi can always be counted on for a good marketing fight. The two German luxury automakers first went kopf an kopf in European print ads, then on U.S. airwaves and next on our billboards. But after a bit of back and forth, the “good natured” ribbing appeared to have died down – at [...]
If you’re a big fan of Mercury… okay, there probably aren’t many Mercury fans, but it looks like Ford is hoping to change that by 2011 – or at least stop certain franchisees from crumbling. On Sunday, we told you that Ford President Mark Fields told dealers at the company’s annual meeting that an all-new [...]
BMW’s “Joy is Futureproof” commercial – Click above to watch the video after the jump
BMW has done a lot of work over the past year to bring its core philosophy of Efficient Dynamics to nearly every vehicle in its lineup. We’ve seen new hybrid production vehicles like the ActiveHybrid X6 and 7, as well as [...]
Nissan Winter Olympics spot – Click above to watch the video after the jump
With the Winter Olympics opening ceremony taking over the world’s televisions tonight, we’re fully expecting several automakers to help pay for the world-wide show of athletic might with a multimedia ad blitz. Nissan is apparently on-board, as the Japanese automaker has created [...]
Southeast Toyota, which is the largest franchised distributor of Toyota vehicles in the world with 173 dealers in Florida, Georgia, Alabama, North Carolina & South Carolina, has reportedly pulled all of its advertising from local ABC stations. Why? Apparently, the group decided that the television stations were airing “excessive stories on the Toyota issues” by [...]
Super Bowl XLIV has come and gone, with the New Orleans Saints pulling out a convincing albeit surprising victory over the Indianapolis Colts (An onside kick to start the third quarter?!?!?!). You’re in the minority if that spoiled a surprise, as the Super Bowl is traditionally the most watched televised event of the year. And [...]
Toyota “Commitment” ad – Click above to watch video
Recalls have left Toyota battered and bruised with a very damaged image that now needs rebuilding. Consumer trust is not easily earned. Toyota knows it, too. The automaker worked for decades to build an image that equated quality and reliability with the company name itself. Now [...]
Brett Favre for Hyundai – Click above to see full video after the jump
What do blueberries, fishin’ rodeos, the moon, and 400-pound linemen that run 4.3-second 40s have in common? They’re among the wide range of things Brett Favre discusses in this locker room interview shot for an upcoming Hyundai Super Bowl commercial. Used to [...]
Kia Big Game commercial – Click above to watch the video after the jump
We’re not exactly sure when Super Bowl commercials became as big a story as the game itself, but we can’t help but like a little entertainment during the breaks. Other than an advertisement for the aging Dodge Charger, the domestic automakers are [...]
2010 Chevrolet Camaro – Click above for high-res image gallery
Let’s file this one under proof of a culture shift at General Motors. Until recently, only GM management types have been allowed to take the General’s vehicles home with them. However, a new scheme called “The Company Vehicle Ambassador Program” lets regular Renaissance Center employees take [...]
