| HUMMER Happy Meal Hysteria |
| Author AutoMK.com Views 112 Posted at 2006/10/15 10:20 [View In Forum] |
 When McDonalds announced that it had teamed up with GM on a new HUMMER-themed Happy Meal, it seemed like a no-brainer. Kids like Happy Meals, kids like trucks, and everybody knows HUMMER. You don't need a degree in marketing to figure out that putting these elements together would be a hit for all involved. Reading the New York Times' account of it, however, could lead one to believe that the HUMMER Happy Meal represents the end of western civilization. In last week's article titled "Would You Like A Gas Guzzler With That" writer Melanie Warner offers up a plodding critique of the promotion, McDonalds, and of course, GM / HUMMER. The reactions collected are so over-the-top, the article practically reads like satire. Click through for some of the hyperbole-laden "highlights" of the article.
The only message kids register when they get a miniature HUMMER with their McNuggets is, "COOL FREE TOY" This is because they're kids and not agenda-driven killjoys like this particular Times reporter and the people she interviewed for the article. Going to groups like the ones cited and asking them to comment on HUMMER is akin to seeking opinions on the Yankees from Red Sox fans in the stands at Fenway. No one's going to have anything nice to say, and everyone involved in the conversation knows it. The article, ostensibly about the marketing tie-in, was really just an excuse to tee off on GM for having the audacity to produce SUVs. Why else would a reporter go to the Sierra Club to get reaction on this month's HUMMER Happy Meal theme [Source: New York Times] Other languages: English| Español | Français| Deutsch| Русский| Português| Italiano| Polski| العرب| Українська Nederlands| Turkish| 한국어| 日本语| 简体| 繁體 the contents of this automatic machine translation we do not guarantee the accuracy, please visit the English original content. |
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