Guess which one's the Prince? Click to view in hi-res

For the environmental conscience of the style-conscious elite, we have good news and bad news. The good news is that there's finally a more suitable alternative to the Toyota Prius. The bad news is that it's arguably no better looking. But like moths to the limelight, the big names have flocked to the new BMW Hydrogen 7. After being adopted by such stars as Cameron Diaz, Will Ferrell, Jay Leno and Placido Domingo, the latest of the rich and famous to receive the keys to the luxo-enviromobile is none other than His Serene Highness Prince Albert II of Monaco.

The monarch of the tax-haven Mediterranean principality took delivery of the Hydrogen 7 at the Ever Monaco environmental exposition in Monte Carlo, where Prince Albert proclaimed, "I monitor very carefully, in the automobile sector in particular, the development of new technologies". Hmm, guess that means the crown prince reads AutoMK – or our sister-site AutoMK Green, which reported this particular piece of news previously – on a fairly regular basis then. Welcome to the site, your highness.

Unfortunately this means that with only 100 examples of the car being offered to the public, that's one less for the rest of us. Press release after the jump.

Gallery: BMW Hydrogen 7

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